The Seedling
How to collaborate with Lesley McIntosh
About the Publication
Approximate number of subscribers: 1-100
Categories: Business, Fashion & Beauty
Subcategories: Marketing, Consumer Products, Leadership
Publication Summary: Longtime corporate marketer (L’Oréal, P&G, Revlon) turned advisor to emerging consumer brands. I write about the real stuff behind brand growth — marketing, business, and leadership — with a side of “what were they thinking?” I try to keep it real and light.
Collaboration Opportunities
Guest posting
Cross-posting
Podcast guests
Interviews or profiles
Co-written article/post
More Details from the Creator:
I'm new but I would be open to featuring guests who's experiences complement mind in Consumer Products/CPG. Finance, Operations, Consumer Insights, Sales, Marketing Specialists (PR, Influencer, Social Media Experts, Media Planners, etc). Would also be interested in featuring founder stories.
Frequency/Timing of Collaboration Opportunities:
I'm still new but I could see featuring at least once guest per month. But it depends. In most instances, I could streamline the process by having the guest answer a few standard questions that I can edit and post. However, I'm also open to guests that write a post to be featured on my publication. In the latter instance, those opportunities could become more frequent.
Collaboration Examples:
I haven't done any on Substack but I have contributed to other publications like Beauty Independent: https://www.beautyindependent.com/indie-beauty-how-much-really-costs-market-big-new-product-launch/
How to Connect & Collaborate
DM
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